Why do people try to make a Hero out of Che Guevara?

Andy Worhol painted a picture of him in the 70's that was made popular. Since then, the public have bindfully supported him--no thanks to Hollywood who have glorified him as a revoluationary. Realistically, liberals are extremely trendy and don't pay attention to anything. They see celebrities sporting gear and they copy-cat it. It has been going on since the late 60's, when everyone started to have a television in their home.